Server-Side Tracking & Offline Conversions for Google Ads and Meta
Send qualified CRM milestones to Google Ads and Meta through reliable API delivery, with deduplication, automatic retries and monitoring.
14-day free trial, no card required. Paid plans currently start at R$97/month and are billed in BRL.
International beta: the dashboard is currently in Portuguese. Most browsers can translate it automatically.
The gap is between your CRM and your media platforms.
Your team already knows which leads qualify, advance and become customers. Without dependable delivery of those signals, Google and Meta only see the beginning of the journey.
Forms do not close the loop
A conversion may happen days later, in another system, after several sales stages.
An integration is more than a POST
Repeated events, stage changes and transient failures need consistent delivery rules.
API receipt is not a media result
An accepted API response does not prove matching, attribution or campaign improvement.
How True Conversions works
A server-side layer between your CRM or compatible system and the ad platforms, without relying on spreadsheet exports or manual delivery follow-up.
Your CRM sends a milestone
Pipedrive and ActiveCampaign have supported flows. Custom systems can connect through compatible webhooks that provide the needed stage, deal and identity data.
The event is prepared
True Conversions normalizes and hashes personal identifiers, applies your mapping and removes duplicates before delivery.
Each milestone follows its role
In Journey mode, configured milestones are independent: one is the optimization signal, while the others remain measurement-only.
Delivery is recorded
Each delivery has a deterministic identifier and history, with bounded retry handling when a transient failure needs another attempt.
Delivery to Google Ads and Meta
Google Ads receives events through Enhanced Conversions for Leads, and Meta through the Meta Conversions API (CAPI). Both delivery paths are available. For new clients, Journey mode is the default: each meaningful milestone is delivered independently, without synthetic values.
One active milestone is configured for optimization. Other milestones can be delivered for measurement only, preserving funnel visibility without turning every stage into a bidding signal.
The dashboard, documentation and current legal pages are in Portuguese during this international beta.
What each delivery represents
- A real milestone received from a CRM or compatible system and configured for delivery.
- Identity data available to the platform, such as a click identifier or hashed personal data.
- Not a guarantee of matching, attribution, a conversion shown in the platform interface or better performance.
Reliability and monitoring for the full flow
The goal is not to promise perfect tracking. It is to make delivery operationally clear, idempotent and investigable when something needs attention.
Deduplication and deterministic IDs
The same deal at the same milestone should not become multiple conversions because a webhook was resent or a delivery was retried.
Retries for transient failures
Journey deliveries keep their own ledger and retry temporary failures within defined limits.
Actionable monitoring
Monitoring highlights configuration blocks and permanent rejections when there is a concrete correction to make.
Who it is for — and who it is not for
It may be a fit if you
- Use Pipedrive, ActiveCampaign or a custom system that can supply the required data by webhook.
- Have meaningful deal stages and identity data available in your sales workflow.
- Want dedicated implementation and maintenance for offline delivery to ad platforms.
It is not the right solution if you
- Only need server-side GTM hosting or website-event instrumentation.
- Do not have a compatible CRM or system, deal stages, or a source for the required data.
- Need universal compatibility without validating the integration, or a promise of campaign performance.
Where True Conversions fits among the alternatives
The right choice depends on your volume, CRM or system maturity, and who will maintain the operation.
Manual CSV uploads
Useful for occasional uploads, but require exporting, preparing and importing data every cycle. They do not follow your funnel continuously.
Best for a one-off test or low volume.
Zapier or Make
Useful for simple automations. When you need deal-level deduplication, retries and visibility into failures, the delivery flow deserves dedicated handling.
Best for prototypes and small automations.
An in-house API
It offers full control, but your team must build and maintain integrations, credentials, idempotency, observability and API changes.
Best for teams with dedicated engineering capacity.
Server-side GTM
It helps process website events. True Conversions is not server-side GTM hosting and does not replace the CRM-to-ad-platform delivery operation on its own.
Best as a complement to browser instrumentation.
Frequently asked questions
Is True Conversions server-side GTM hosting?
No. True Conversions receives milestones from a CRM or compatible system through webhooks and delivers them server-side to Google Ads and Meta. It can coexist with a server-side GTM setup, but it does not host or manage a GTM container.
If the API accepts an event, has the conversion been attributed?
Not necessarily. API acceptance confirms that the platform received the event. Matching to a person, attribution and any campaign outcome depend on the available data and each platform’s processing.
Will every CRM work?
Pipedrive and ActiveCampaign have supported flows. Other systems can connect by webhook when they provide the required fields, such as a stage, a deal identifier and identity data. Compatibility should be validated against the real workflow.
What is Journey mode?
It is the default for new clients: meaningful CRM or compatible-system milestones are sent separately. One active milestone is selected to optimize campaigns; other milestones are delivered for measurement only.
Your media does not have to stop at the first lead.
Connect a compatible CRM or system, configure one optimization milestone and monitor offline conversion delivery to Google Ads and Meta.