Terms of Service

1. Acceptance of Terms

By accessing or using True Conversions ("the Service"), you agree to be bound by these Terms of Service. If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these terms.

2. Description of Service

True Conversions is a server-side conversion tracking and routing platform for marketing agencies. The Service receives conversion event data via webhooks from CRM platforms, normalizes and hashes personally identifiable information, and routes the processed events to advertising platforms including Google Ads and Meta.

3. Account Registration

You must register for an account to use the Service. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to provide accurate, current, and complete information during registration and to keep your account information updated.

4. Acceptable Use

You agree not to:

• Use the Service for any unlawful purpose or in violation of applicable advertising platform policies.
• Transmit data that you do not have the right to process or share.
• Attempt to gain unauthorized access to the Service or its related systems.
• Interfere with or disrupt the integrity or performance of the Service.
• Reverse engineer, decompile, or disassemble any part of the Service.
• Resell or redistribute the Service without our written consent.

5. Data Processing

You acknowledge that the Service processes conversion event data on your behalf. You are responsible for ensuring that you have obtained all necessary consents and authorizations to transmit end-user data through the Service. We act as a data processor on your behalf, and you remain the data controller for all end-user data processed through the Service.

6. Billing & Payments

Paid features of the Service are billed on a monthly subscription basis. Fees are non-refundable except as required by law. We reserve the right to change pricing with 30 days' advance notice. Failure to pay may result in suspension or termination of your account.

7. Intellectual Property

The Service, including its original content, features, and functionality, is owned by True Conversions and is protected by applicable intellectual property laws. You retain ownership of all data you submit through the Service.

8. Limitation of Liability

To the maximum extent permitted by law, True Conversions shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, or business opportunities, arising from your use of the Service. Our total liability shall not exceed the amount you paid for the Service in the twelve months preceding the claim.

9. Disclaimer of Warranties

The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied. We do not guarantee that the Service will be uninterrupted, error-free, or that any specific match rate or advertising platform result will be achieved.

10. Termination

Either party may terminate this agreement at any time. Upon termination, your right to use the Service ceases immediately. We may suspend or terminate your account if we reasonably believe you have violated these terms.

11. Changes to Terms

We may modify these Terms at any time. Material changes will be communicated via email or through the Service. Continued use of the Service after changes take effect constitutes acceptance of the revised terms.

12. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Federative Republic of Brazil. Any disputes arising from these terms shall be submitted to the courts of the city of São Paulo, Brazil.

13. Contact

For questions about these Terms of Service, please contact us at legal@trueconversions.com.