True Conversionsby Nexopath

Connecting ActiveCampaign

ActiveCampaign connects via API credentials. You provide the Account URL and API Key, and True Conversions registers the webhook automatically.

Prerequisites

  • An ActiveCampaign account with admin access.
  • An account already created in True Conversions.

Step 1: Get your API credentials from ActiveCampaign

  1. Log in to your ActiveCampaign account.
  2. Go to Settings → Developer.
  3. Copy the API URL (e.g., https://youraccount.api-us1.com).
  4. Copy the API Key.

Step 2: Connect in True Conversions

  1. In your True Conversions dashboard, open the account (client).
  2. Click CRM Integrations.
  3. In the ActiveCampaign card, paste the Account URL and API Key.
  4. Click Connect ActiveCampaign.

True Conversions automatically:

  • Validates the credentials.
  • Creates a GCLID custom field on ActiveCampaign contacts (if it doesn't already exist).
  • Registers a deal update webhook.

What you get depends on Value Optimization

Same as Pipedrive:

  • Without Value Optimization enabled (default): True Conversions only receives an event when a deal's status changes to won (status = 1). A single conversion event per deal.
  • With Value Optimization enabled: True Conversions starts receiving every stage change on the deal, with the stage name (deal[stage_title]) included — needed to send different values per funnel stage.

Enable Value Optimization (see Value Optimization) before expecting intermediate stages to show up. Other status changes (e.g., "open", "lost") are ignored in both cases.

GCLID Field

True Conversions creates the GCLID custom field automatically when you connect. To populate it:

  1. Install the True Conversions GTM tag on your site (see Setup & Tracking).
  2. Make sure your form submission or automation passes the gclid value into the ActiveCampaign GCLID custom field.

If you use a form builder or landing page tool, add a hidden gclid field and map it via your form integration (native ActiveCampaign forms, Zapier, Make).

Security

The API Key is encrypted with AES-256 before being stored. The webhook URL includes a unique secret to verify incoming requests originate from your ActiveCampaign account.

Disconnecting

Click Disconnect on the ActiveCampaign card. This removes the integration record and stored credentials. To fully clean up, also delete the webhook manually under Settings → Developer → Webhooks.