Connecting ActiveCampaign

ActiveCampaign connects using the account URL and API key. True Conversions validates the credentials, registers a deal-update webhook, and creates a GCLID custom field on the contact when needed.

Connect

1. In ActiveCampaign, open Settings → Developer and copy the API URL and API Key.
2. In True Conversions, open the account and go to Integrações de CRM (CRM Integrations).
3. In the ActiveCampaign card, enter the URL and key, then select Conectar ActiveCampaign (Connect ActiveCampaign).

Use with Journey

With Jornada de conversão (Conversion Journey) enabled, deal-stage changes are received so configured stages can be processed. The connector provides deal_id and stage; Journey also needs email, phone, or another identity the platform can match.

Without an enabled Journey, the connector accepts only a deal with won status and ignores intermediate changes.

Configure real stages in Conversion Journey.

GCLID field

Install the Installation Guide and make your form or automation save the gclid into the contact's GCLID field. Email and phone also help matching.

Security and disconnecting

The API key is encrypted before storage. To disconnect, select Desconectar (Disconnect) on the card and, if necessary, remove the webhook in Settings → Developer → Webhooks.