True Conversionsby Nexopath

Connecting ActiveCampaign

ActiveCampaign connects via API credentials. You provide your Account URL and API Key, and True Conversions registers the webhook automatically.

Prerequisites

  • An ActiveCampaign account with admin access.
  • An account already created in True Conversions.

Step 1: Get Your API Credentials from ActiveCampaign

  1. Log in to your ActiveCampaign account.
  2. Go to Settings > Developer.
  3. Copy your API URL (e.g., https://youraccountname.api-us1.com).
  4. Copy your API Key.

Step 2: Connect in True Conversions

  1. In your True Conversions dashboard, go to Accounts and select the account.
  2. Click CRM Integrations in the sidebar.
  3. In the ActiveCampaign card, paste your Account URL and API Key.
  4. Click Connect ActiveCampaign.
  5. A success message confirms the connection.

True Conversions automatically:

  • Validates your API credentials.
  • Creates a GCLID custom field on ActiveCampaign contacts (if it doesn't already exist). This field stores the Google Ads click ID for offline conversion matching.
  • Registers a webhook on your ActiveCampaign account that listens for deal update events.

What Events Are Captured

True Conversions listens for deal won events. When a deal's status changes to "won" (status = 1) in ActiveCampaign, the webhook fires and True Conversions:

  1. Receives the deal data.
  2. Fetches the associated contact's email, phone, name, and GCLID from the ActiveCampaign API.
  3. Normalizes and hashes the PII.
  4. Routes the conversion to your connected ad platforms (Google Ads, Meta).

Other deal status changes (e.g., "open", "lost") are ignored.

GCLID Field

For Google Ads Enhanced Conversions to match the offline conversion back to the original ad click, the GCLID must be stored on the contact record in ActiveCampaign.

True Conversions creates this custom field automatically when you connect. To populate it:

  1. Install the True Conversions GTM tag on your website (see Getting Started).
  2. Ensure your form submission or automation passes the gclid value into the GCLID custom field on the ActiveCampaign contact.

If you use a form builder or landing page tool, add a hidden field for gclid and map it to the ActiveCampaign GCLID custom field via your form integration (e.g., native ActiveCampaign forms, Zapier, Make).

Security

Your API Key is encrypted with AES-256 before being stored. It is never exposed in the browser or in logs. The webhook URL includes a unique secret token to verify that incoming requests originate from your ActiveCampaign account.

Disconnecting

Click Disconnect on the ActiveCampaign card. This removes the integration record and stored credentials from True Conversions. The webhook registered on ActiveCampaign will stop receiving events. To fully clean up, you can also delete the webhook manually in ActiveCampaign under Settings > Developer > Webhooks.