Lead Enrichment

Only for preserved Value-mode accounts. New accounts use the Conversion Journey, which completely ignores Enrichment. There is no customer-facing mode selector.

Enrichment automatically identifies the company behind each lead and adjusts conversion value upward when the company has greater quality or scale, with no additional configuration.

Open the account → Enriquecimento de leads (Lead Enrichment).

Enable

Use the Ativar enriquecimento de leads (Enable lead enrichment) toggle. It is off by default on Value-mode accounts.

There are no fields, credentials, or rules to configure. The enrichment engine is shared across accounts and ready to use.

How it works

1. From CRM data such as email domain, company website, CNPJ, or company name, True Conversions tries to identify the company's CNPJ (Brazilian tax ID).
2. With a CNPJ, it looks up public company data such as size, industry, and age.
3. These attributes become a modifier — a multiplier, for example 1.3×, applied to conversion value. Larger or higher-quality companies receive a slightly higher value; personal leads and very small companies remain unchanged at 1.0×.

Mapping optional cnpj, website, or company_name fields in Field Mapping can help Enrichment identify the company more accurately and quickly, but it is not required.

When the adjustment applies

The Enrichment adjustment applies only while conversion value is still an estimate: stages below 100% in Value Optimization. When a deal reaches the 100% realized/won stage, the system sends the real deal value with no adjustment.

If the legacy account does not use Value Optimization, Enrichment applies normally to the value being sent; there is no stage distinction.

Is it safe to leave enabled?

Yes. Enrichment never blocks or fails an event. If it cannot identify the company because of insufficient data, timeout, network trouble, or another error, the modifier remains 1.0× and the conversion continues normally.

Sensitive CPF and ownership information is discarded before caching, in line with LGPD.

Where to see the result

On the account page, expand a processed item in Eventos recentes (Recent Events). If Enrichment identified the company, its name is shown there. In Envios e qualidade (Delivery & Quality), the Enriched percentage shows how many processed events identified a company.