True Conversionsby Nexopath

Connecting Google Ads

Google Ads connects via OAuth. After authorization, you configure your Customer ID and Conversion Action so True Conversions knows where to send matched conversions.

Prerequisites

  • A Google Ads account with admin or standard access.
  • At least one conversion action configured in Google Ads (type: "Import" > "Other data sources or CRMs").
  • An account already created in True Conversions.

Step 1: Authorize Google Ads

  1. In your True Conversions dashboard, go to Accounts and select the account.
  2. Click Ad Integrations in the sidebar.
  3. In the Google Ads card, click Connect Google Ads.
  4. You'll be redirected to Google's authorization page. Select the Google account that has access to the Google Ads account you want to connect.
  5. Review the permissions (Google Ads management access) and click Allow.
  6. You'll be redirected back to True Conversions. A success message confirms the connection.

Step 2: Configure the Integration

After connecting, you need to provide additional details:

Customer ID

Enter your Google Ads Customer ID. You can find it in the top-right corner of the Google Ads interface (format: 123-456-7890). You can enter it with or without dashes.

Manager Account ID (optional)

If you access the Google Ads account through an MCC (Manager Account), enter the Manager Account ID here. Leave blank if you access the account directly.

Conversion Action

Click Load Actions to fetch available conversion actions from your Google Ads account. Select the conversion action where True Conversions should upload offline conversions.

If you haven't created a conversion action yet:

  1. In Google Ads, go to Goals > Conversions > Summary.
  2. Click New conversion action.
  3. Select Import.
  4. Choose Other data sources or CRMs > Track conversions from clicks.
  5. Name the action (e.g., "CRM Sale" or "Offline Lead").
  6. Set the value, count, and attribution window as needed.
  7. Save, then return to True Conversions and click Load Actions to select the new action.

After filling in all fields, click Save Configuration.

How It Works

When True Conversions processes a conversion event from your CRM:

  1. The contact's PII (email, phone, name) is hashed with SHA-256.
  2. If a GCLID is present, it's included as the primary match key.
  3. The hashed data and conversion details (value, currency, timestamp) are uploaded to Google Ads via the Enhanced Conversions for Leads API.
  4. Google matches the conversion to the original ad click using the GCLID and/or hashed PII.

The match result is stored in True Conversions and visible on the account's Stats page.

Re-authorizing

If the OAuth token expires, the integration status will show expired and a banner will appear on the Ad Integrations page. Click Re-authorize to reconnect. Your Customer ID and Conversion Action settings are preserved.

Disconnecting

Click Disconnect on the Google Ads card. This removes the stored credentials and configuration from True Conversions. It does not delete or modify anything in your Google Ads account.