True Conversionsby Nexopath

Connecting Google Ads

True Conversions connects Google Ads through OAuth and sends offline conversions using CRM data. It automatically uses the supported Google upload path for your connection. You do not need to choose an API or install an extra integration.

Do not duplicate conversions. Create conversion actions only for True Conversions. Do not use an action already fired by a site tag, GTM, or another integration: Google Ads would add both sources together.

Prerequisites

  1. Admin or standard access to the Google Ads account.
  2. Enhanced conversions for leads enabled and customer-data terms accepted in Google Ads.
  3. One or more import conversion actions, created only for True Conversions.

In Google Ads, go to Goals → Conversions → Settings, enable enhanced conversions for leads, and accept the terms when prompted. Without this, Google deliveries fail.

1. Authorize and enter the account

  1. In True Conversions, open the account and go to Integrações de anúncios (Ad Integrations).
  2. In the Google Ads card, select Conectar Google Ads (Connect Google Ads) and complete authorization.
  3. Enter the Google Ads Customer ID, with or without dashes.
  4. If access is through a manager account, also enter the Manager Account ID (MCC).
  5. Save.

2. Create Google Ads conversion actions

In Google Ads, go to Goals → Conversions → New conversion action and choose Import for offline conversions or another source. Give actions clear, exclusive names, such as TC - Qualified lead and TC - Converted lead.

For Journey stages sent to Google:

  • Otimizar campanhas (Optimize campaigns) uses a Primary action;
  • a Medir (Measure) stage uses a Secondary action;
  • use a different action for every active stage sent to Google.

True Conversions does not create or edit actions in your Google Ads account.

Conversion Journey

After saving the Customer ID/MCC, open Jornada de conversão (Conversion Journey). This is where you select the Google action for each CRM stage:

  • Otimizar campanhas always requires a Primary action;
  • a Medir stage sent to Google requires a Secondary action; it can instead be sent only to Meta;
  • the same action cannot be reused by two active stages sent to Google;
  • every sent stage needs at least one destination: a Google action, a Meta event, or both.

The action field on Integrações de anúncios is not an alternative configuration for Journey. See Configure the Conversion Journey.

In Journey, each milestone is sent separately and normally without a monetary value. Revenue is sent only when you enable Enviar receita real (Send actual revenue) on an eligible won/converted stage and the CRM provides a positive real value.

Matching and confirmation

True Conversions protects email, phone, and other personal data before delivery. A gclid improves click matching, but email or phone also help. Check results in Eventos recentes (Recent Events); use Saúde do rastreamento (Tracking Health) for diagnoses and Envios e qualidade (Delivery & Quality) for aggregate metrics.

If the status is Expirada (Expired), select Reautorizar (Re-authorize). Your Customer ID and existing configuration are kept. For configuration or delivery errors, see Troubleshooting.