Connecting Meta

Meta Conversions API (CAPI) is live. True Conversions sends configured CRM milestones server-side to the Meta dataset. It does not create, edit, or manage campaigns or ads.

Before you begin

You need access to the correct Meta business, ad account, and dataset/pixel in Meta Business.

Connect

In True Conversions, open the account and go to Integrações de anúncios (Ad Integrations).
Select Conectar Meta (Connect Meta).
In Meta authorization, select and approve the correct business, ad account, and dataset/pixel.
Back in True Conversions, enter or confirm the Dataset / Pixel ID and select Salvar configuração (Save configuration).

The Dataset / Pixel ID must be saved before events have a destination.

Configure Journey events

Open Jornada de conversão (Conversion Journey) and choose the Evento Meta (Meta Event) for every stage that should be sent to Meta. Leave it as Nenhum (None) when that stage should not go to Meta.

The Otimizar campanhas (Optimize campaigns) stage always has a Primary Google action. A Medir (Measure) stage may be sent to Meta, Google, or both. See Configure the Conversion Journey.

Click-to-WhatsApp ads

To send a deal milestone from a click-to-WhatsApp ad, your operation needs:

a chatbot or customer-service platform that forwards the real ctwa_clid in the first-message webhook;
the WABA ID (WhatsApp Business Account) pasted by the customer in Integrações de anúncios;
the WhatsApp event selected on the Journey stage when that field is shown.

True Conversions does not fetch the WABA through an API. Without a real ctwa_clid, there is no click identifier to associate. The manual WhatsApp Business app, without webhooks, is not supported.

Verify

Check results in Eventos recentes (Recent Events) and use Saúde do rastreamento (Tracking Health) for actionable configuration blocks or permanent Google/Meta rejections. A platform accepting a delivery confirms receipt, not person matching, attribution, or campaign results.

For help, see Troubleshooting.