True Conversionsby Nexopath

Connecting RD Station Marketing

RD Station connects via OAuth. Webhooks are registered automatically -- no manual configuration is needed inside RD Station.

Prerequisites

  • An RD Station Marketing account with admin access.
  • An account already created in True Conversions.

Connection Steps

  1. In your True Conversions dashboard, go to Accounts and select the account.
  2. Click CRM Integrations in the sidebar.
  3. In the RD Station card, click Connect RD Station.
  4. You'll be redirected to RD Station's authorization page. Log in with your RD Station account if prompted.
  5. Review the permissions and click Authorize.
  6. You'll be redirected back to True Conversions. A success message confirms the connection.

That's it. True Conversions automatically registers two webhooks on your RD Station account:

  • Lead Conversion -- fires when a contact converts (e.g., fills out a form).
  • Marked as Opportunity -- fires when a contact is marked as a sales opportunity.

What Events Are Captured

True Conversions receives two types of events from RD Station:

RD Station event True Conversions event
Contact converted (form fill, landing page, etc.) lead
Contact marked as opportunity opportunity

For each event, True Conversions:

  1. Receives the contact data from RD Station.
  2. Extracts the email, phone, name, and any click IDs present in the payload.
  3. Normalizes and hashes the PII.
  4. Routes the conversion to your connected ad platforms (Google Ads, Meta).

Click ID Tracking

For ad platforms to match conversions back to the original click, click IDs (gclid, fbclid) must be captured on the contact record in RD Station.

  1. Install the True Conversions GTM tag on your website (see Getting Started).
  2. The GTM tag stores click IDs in cookies and exposes them via window.getTCParams().
  3. Use hidden form fields or JavaScript to include these values when the lead submits a form that feeds into RD Station.

RD Station will store these as custom fields or conversion data, and they'll be included in the webhook payload sent to True Conversions.

Re-authorizing

If the OAuth token expires, the integration status will show expired on the CRM Integrations page. Click Re-authorize to reconnect. Existing webhooks are replaced automatically.

Disconnecting

Click Disconnect on the RD Station card. This removes the integration record from True Conversions. To fully clean up, you can also remove the webhooks manually in RD Station under your integration settings.