Monitoring and Tracking Health

True Conversions separates account diagnosis from metrics. Use Monitoramento (Monitoring) to see all accounts and Saúde do rastreamento (Tracking Health) to investigate one account.

Monitoring

Open Dashboard → Monitoramento to follow conversion-signal health across all accounts. Each account shows a summary for Fonte / CRM (Source / CRM), Google Ads, and Meta. Open the account for details.

Tracking Health

On the account page, open Saúde do rastreamento. It shows:

• whether the CRM/source is still sending events;
• configuration blocks you can fix;
• actionable permanent Google Ads or Meta rejections.

When TC knows the customer correction, the page shows O que aconteceu (What happened), Diagnóstico (Diagnosis), and Próximo passo (Next step).

Internal TC failures, automatic retries, opaque platform failures, and receipt percentages alone do not become customer incidents on this page.

Email alerts

Email alerts are optional and configured per account in Saúde do rastreamento. Enter the email and select Ativar alertas (Enable alerts).

TC sends email only for:

• actionable configuration blocks;
• actionable permanent Google Ads or Meta rejections.

CRM silence appears in the dashboard but does not trigger email. There are also no alerts for automatic retries, internal failures, opaque platform failures, or receipt percentages alone.

Metrics are not monitoring

Envios e qualidade (Delivery & Quality) is the separate page for volume, initial deliveries, and signal quality. Use Tracking Health when you need to know what to fix on an account.

See also How to Verify and Troubleshooting.