How to Verify

After connecting the CRM and ad platform, completing field mapping, and configuring Journey, confirm the first delivery. Google Ads and Meta are live; a platform accepting a delivery confirms receipt, not attribution or campaign results.

Account checklist

On the account page, Configuração (Setup) shows:

1. Integrações de CRM (CRM Integrations)
2. Plataforma de anúncios (Ad platform)
3. Mapeamento de campos (Field Mapping)
4. Jornada de conversão (Conversion Journey)
5. Primeira conversão (First conversion)

Item 5 turns green as Primeira conversão enviada 🎉 (First conversion sent) after at least one platform accepts a delivery.

Run the first check

1. Create or move a test deal in the CRM to a configured stage.
2. Wait for processing and refresh the account page.
3. Open Eventos recentes (Recent Events) and confirm the Envio (Delivery) badge shows a send to Google Ads or Meta.
4. Confirm the checklist completed Primeira conversão.

Valor enviado (Value sent) can be empty, and that is expected. Journey normally sends only the milestone. Value appears only when Enviar receita real is enabled on an eligible stage and the CRM provided positive revenue.

Recent Events and received data

Eventos recentes and Ver todos (View all) show sent deliveries and visible permanent failures. Expand an item to check:

• Envio, with the result per platform;
• Dados recebidos, the webhook fields, useful for checking deal_id, identity, and the stage path.

A stage skipped by configuration is not a successful delivery. For example, this happens when stage, deal_id, destination action/event, or a matchable identity is missing. Do not infer from its absence that the value is wrong; check Tracking Health and Journey configuration.

Tracking Health

Open Saúde do rastreamento (Tracking Health) on the account page to see whether the CRM is still sending events, configuration blocks you can fix, and actionable permanent Google or Meta rejections. When there is an actionable problem, the page shows what happened, a diagnosis, and the next step. For every account and email alerts, see Monitoring and Tracking Health.

Internal TC failures, automatic retries, opaque platform failures, and receipt percentages alone do not become incidents on this page. For a permanent rejection or configuration block, see Troubleshooting.

Delivery & Quality

Envios e qualidade (Delivery & Quality), the metrics page, is different from Tracking Health. Use it for volume, initial successful/failed sends per platform, and signal quality. It does not replace account-specific diagnosis.

Recent webhook attempts

Under Integrações de CRM, Tentativas de webhook recentes (Recent Webhook Attempts) helps you confirm that the CRM called the URL. Use it when no event arrives: it includes requests rejected or ignored before becoming a conversion.

To check site click-ID capture, follow the Installation Guide. For configuration or delivery problems, see Troubleshooting.